PULSE Podcast Series | Episode 07

An engaging conversation the former CEO of one of the world’s leading fashion brands, current CEO of a leading AI fulfillment platform, Project Verte, and formerly of Ocsar de La Renta and Ralph Lauren.

Episode Description: 

This episode features an engaging conversation with Sandra Campos, a proven entrepreneur in fashion, apparel, and technology. Sandra, now CEO of Project Verte, started her career at Ralph Lauren in merchandising, moving to Nautica, leading a turnaround, and another, at a division of Oscar de la Renta, a Kellwood Company. Sandra shares her wisdom on management, culture, passion, and boards with Wisdom Board on this podcast.

The Wisdom Board PULSE podcast series is a new collection of personal conversations with leading industry leaders, owners, founders, and boards. PULSE delivers enlightening insights from industry veterans’ own leadership journeys. PULSE guests are entrepreneurs, founders, owners, CEOs, Chairmen, philanthropists, as well as investors from private equity, venture, family offices, and institutions.

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Sandra Campos
sandracampos6@gmail.com

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Sandra Campos

CEO

Project Verte

Sandra Campos has been successfully building consumer-led global fashion lifestyle brands for more than twenty years. In her role as CEO of Diane von Furstenberg, she is leading a financial and operational turnaround by implementing bold strategic plans that will turn a wholesale led organization into a healthier retail DTC company. Sandra is finding new alternatives to old problems and is spearheading growth initiatives across all four channels of distribution. 

Prior to joining DVF, Sandra played a pivotal role in restructuring licensed brands within Global Brands Group. As President of six global Women’s contemporary brands with more than $500mm in revenues and all in different phases of progress, she restructured and leveraged teams by creating centers of excellence in e-commerce for Bebe and BCBG brands. Her innovative and forward-thinking brought Juicy Couture back to prominence after hiring a Hollywood stylist to lead the creative direction of the brand.

An executive with broad skills and experience, Sandra has been leading turnarounds and launching new businesses for corporate organizations totaling more than $2bn in market cap. She has overseen organizations with hundreds of employees as well as startups with a team less than a hundred people in businesses that encompass wholesale, DTC, ECOM, international, and direct marketing. 

Her additional career successes include entrepreneurial ventures and successful exit with Mobi, a consumer products company sold in sixteen countries and Cynosure Holdings-ACH, a celebrity brand management company responsible for launching Selena Gomez’s lifestyle collection at Kmart for five years with thirteen licensed categories. 

Sandra started her career in retail buying at J.McLaughlin and then moved into wholesale sales at Donna Karan-DKNY. She went on to launch brands within iconic organizations such as Polo Ralph Lauren, Nautica and led their sales, planning, production, merchandising, design and visual teams.